How Technology Is Transforming the Fitness Industry: 2021 Trends

The Effect of Technology on the Fitness Industry

Technology is having a wide range of effects on the fitness industry as more people are taking up new technologies to help them shape up faster. 

The effect of technology on the fitness industry can be seen through apps that provide workout routines, diet plans, and even notifications when someone in your social circle is working out. Technology also helps people track their progress and gain motivation to keep going.

In this article, we look at five fitness tech trends that are shaping the fitness industry in 2021.

What is fitness technology?

Fitness technology is a term that refers to the use of technology in fitness. It includes wearable technology, exercise equipment, and digital health coaching. The latest fitness technology has become a part of modern life. It is no longer a luxury for the rich, but rather affordable and accessible by everyone. Examples include:

  • Fitted exercise equipment, such as exercise bikes (e.g. Peloton)
  • Wearable fitness tracking devices, like the iWatch, Fitbit, or Garmin
  • Technological advancements in healthcare; for example, wearable sensors that monitor heart rate and steps, and provide feedback on the user’s performance

What is the future of fitness technology?

The fitness industry has been a booming business for decades. Increasing numbers of people are leaving their sedentary lifestyles and trying to add exercise into their daily lives. This has led to an influx of gyms and health clubs across the world (until Covid-19 closed economies).

However, the fitness industry is continually changing. New fitness technologies are being developed constantly. This has enabled fitness businesses to expand in ways that were thought impossible before. 

The Covid-19 pandemic has accelerated the revolution in fitness, and the fitness tech industry has supported an emerging form of the fitness industry. One your business cannot afford to ignore.

The fitness tech industry is growing rapidly

The fitness tech industry has experienced significant growth in recent years. Companies like Fitbit, Peloton, and Garmin have introduced innovative products and become household names. The wearable fitness technology market alone was worth a little under $6 billion in 2016. By 2022, this is expected to have more than doubled to $12.44 billion.

To keep up with the growing demands of consumers, companies have created apps and devices that can act as personal trainers. In addition, they have also created new ways for people to work out by using technology (such as AR and VR).

Clearly, fitness tech is not a fad. For many people, it is an essential part of their fitness equipment and routines.

The latest fitness technology trends

The latest trends in fitness technology help to make workouts more efficient. These trends range from fitness trackers and wearable devices like smartwatches to virtual reality training systems that can help improve your skills and performance in the gym. Here are five of the latest fitness technology trends that are helping to evolve the entire fitness industry.

  1. High-tech home equipment

There is a wide range of high-tech fitness equipment for exercise in the home. These make workouts easier, more fun, and more effective by eliminating pain points. They also overcome the limitations of traditional equipment like treadmills or elliptical machines. They include innovative features such as virtual reality (VR) imagery, smartphone connectivity, motion-tracking sensors, and AI fitness coaching that reminds users to stay on track with their goals.

An example of how even traditional exercise machines are benefitting from advances in fitness technology is the humble rowing machine. Once stored in a garage or basement, in the past few decades these machines have evolved significantly to meet the needs of fitness enthusiasts.

They are now portable and lightweight, making them convenient for people who want an affordable workout option. The use of Bluetooth connectivity and performance sensors has improved their effectiveness and the enjoyment factor.

  1. Fitness and wellness apps

The rise in popularity of fitness and wellness apps is due to high-tech fitness tools that provide more accurate data about users’ workouts. These tools are also being used by coaches and trainers to monitor and improve the health and fitness levels of their clients.

The range of apps available is huge – at the last count by HealthWorks Collective, more than 97,000. All the major electronics firms have created innovative fitness apps. These help people understand their body’s health and how it works to improve performance, endurance, and recovery time. 

  1. Online coaching and classes

Fitness has evolved from the days of just working out in a gym to now having access to an abundance of content, apps, and devices with which help people to achieve their personal fitness goals. Covid-19 ratcheted this home use even higher, and gyms and personal trainers have responded.

Video conferencing software has enabled gyms and personal trainers to reach and expand their audience despite Covid-19 lockdowns. People around the world have access to personal trainers who will help them understand how to implement the exercises they are learning into their everyday lives. 

When combined with connected fitness and wellness apps and wearable devices, the coach providing training or taking a fitness class can monitor people at least as effectively as they would in the gym.

  1. Portable and tracking devices

Fitness trackers have evolved over time, from plastic and metal to electrical. They now provide accurate heart rate monitoring, GPS tracking, and smartphone notifications. 

Data can be sent to other devices (such as your smartphone or tablet) and shared with personal trainers and family physicians – or, if the user prefers, on social media to keep friends informed of their progress toward fitness goals.

Once plagued by inaccurate readings, the popularity of such devices has increased as technology has improved performance. 

They are now used not only to monitor, but to motivate across a range of key wellness metrics, such as regular workouts, better quality of sleep, and improved overall health – including measurements like BMI, blood pressure, heart rates, and activity levels.

  1. Virtual reality

The most recent advances in fitness technology include virtual reality (VR). VR devices are a fun, interactive, and engaging way to get in shape and stay healthy. VR workouts are becoming increasingly popular, and the technology is improving with every release.

Can fitness companies keep up with fitness tech trends?

In the past, fitness companies would design their workout routines to accommodate the physical capabilities of their customers. However, with advances in fitness tech such as wearable devices and trackers, you can now fine-tune the workouts for individuals based on data collected from their devices.

Using this knowledge, you can then incorporate the use of other emerging and evolving technologies to enhance your fitness business by offering personalized and connected workout sessions – either in the gym or virtually.

As with other industries, technology will shape the future of the fitness industry. Fitness tech is impacting how people interact with your fitness business. You cannot afford to be left behind – people will vote with their feet and their pocket.

Want to know more? Like how to 10x your growth in this exciting market? Connect with Level 5 Mentors, and let us help you to expand your business fast.

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