Are You a Values-driven Entrepreneur?

As a values-driven entrepreneur, you’ll seek to change people and society through your businesses. You’ll see problems that need solving, and you’ll build solutions to do so. You’ll have great ideas and big dreams. The kind of dreams that could 10x your business and your life.

In this article, we examine four elements of developing as a values-driven entrepreneur.

1.     Your health is key

A common mindset is that money allows us the freedom to afford to do what we love with the people we love. That it is money that gives us this opportunity. But what if we turn this the other way round, and find a way to do the things we love to do, creating real wealth in our lives – the 5 entrepreneurial freedoms™?

To do this, you must first understand what it is that you most value. What motivates you to be and do?

For Ken Andrukow, one of his core values is health. When discussing why the core differentiator is you, Ken says, “Health is critical. You can’t have all of those things that you want without first taking care of yourself.

We think you’ll agree that Ken makes a very valid point. Without good health, you won’t be able to do all the things you want to do.

2.     Your values and purpose are your personal USP

Most of us don’t really know ourselves. We don’t have the deep-seated knowledge of our own values, and what is important to us. Instead, we meander through life conforming to the values of our society and culture.

Understanding yourself is a process of discovery, and it requires you to free your mind of who you think you are. It needs you to draw on your experiences (good and bad) and reveal the values that made you feel the way you did, or drove you to act the way you did. As you learn more about yourself, you’ll uncover what makes you feel most fulfilled. You’ll learn your core values – those that are essential to you and define who you are.

Learn what your values are, allow these to drive your purpose, and you’ll have created your unique selling point. Ken took his passion for health and wellness and built a company through which he has trained thousands of people, helping them to change and fulfil their lives and live more meaningfully.

3.     Align values to work differently

One of the great things about being an entrepreneur is that it affords you the freedom to manage your time more effectively. But again, many entrepreneurs become so wrapped up in their businesses that they don’t make time for what is important to them.

Go back to your values, and think about what it is that you value most. Then think about how to divide your time so that you spend most of it aligned with your values. You’ll find that you cause a seismic shift in the quality of your life by doing so.

We do things because it’s the way they’ve always been done, says Eric Malzone. A 40-hour workweek, 3 meals a day… why? Why the convention? Is it the most effective way to live your life?

Ken agrees. He works three and a half days each week, with the remainder of his time devoted to doing things that don’t even feel like work. “We have a lifestyle, that includes other things than work. But shouldn’t everyone? It’s the way it should be. What do you want?

Work in a way that best suits you and the lifestyle that you want to create. To do this, you must manage your time so that you spend most of it – whether working or relaxing – in the space that you want to be in, and that’s dictated by what you value most.

4.     Go all in on successes that align with your values

Discussing the definition of success with Eric and Ken, Kate Jaramillo believes that entrepreneurs “crave the freedom to work the hours they want, the freedom to create, and the freedom to not have a cap on their salary. The freedom to have time to travel or spend time with their loved ones, the people they love the most, or to do the things they love the most.

We’ll leave it to Ken to sum up:

The success metrics that matter for entrepreneurs are happiness and freedom. That’s it. If you stay focused on your unique abilities, you will likely find your way to those freedoms.

What are your biggest challenges as an entrepreneur? Do you find it difficult to understand your values? Or is managing your time effectively your main stressor? Let us know in the comments below, and we’ll try to address them in future articles and Black Diamond podcasts.

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