Ep. 40 Amber Vilhauer: Elevate Every Experience

Amber Vilhauer is an online digital marketing expert who supports authors, speakers and coaches to establish a powerful, integrated online presence that gets results and empowers them to make a difference in their industry. Since starting her agency, NGNG Enterprises (standing for No Guts No Glory) in 2007, she has spent her career impacting her community and building strong strategic alliances with industry leaders and game-changers across the web. Amber has supported more than one thousand entrepreneurs on six continents to get results. She has been the launch manager behind dozens of #1 bestselling books including those for Mark Victor Hansen, Brendon Burchard, Lisa Nichols and Les Brown

 

In this episode, we talked about:

·        Amber’s journey as an online digital marketing expert
·        Tips and strategies for creating an effective website
·        How she focused on how to create a meaningful connection with individuals, and save time without sacrificing quality
·        How to develop a personal connection to scale influence
·        How to leverage systems and strategies to scale online business
·        And MUCH MORE!

Resources and Links:

Disclaimer: The transcript that follows has been generated using artificial intelligence. We strive to be as accurate as possible, but minor errors and slightly off timestamps may be present due to platform differences.

Eric Malzone 0:01
Boom, we're live. Amber Ville Hauer, welcome to the Black Diamond podcast.

Amber 0:06
Really happy to be back with you, Eric. You know, I'm a huge fan.

Eric Malzone 0:09
Yeah. Likewise, I love what you do. I enjoy our conversations early. I wish you weren't so busy. So we could talk more often, but you are in high demand. And I really appreciate you coming on the show today. And thanks to Ken for getting us hooked up again. So, Amber, I've got I've got the pleasure of interviewing you on my other show the future of fitness a few years back. I love what you're doing. You know, I think the message that we're going to really drill down on today is is extremely powerful, especially for this crazy thing called 2020. And how people are interacting and the connections that we have interpersonally. So let's, let's start with this hammer. give everyone a little bit of background. What do you do? How did you get to what you're doing now?

Amber 0:57
Sure. I own and operate a company called NGN g enterprises, which stands for no guts, no glory. And it was a business. I started back in 2007. And I had, you know, prior to that sold Cutco cutlery, I was very successful in that organization for five years. And management, breaking a lot of national records just really awakened into my entrepreneurial self there. And then I found myself doing a little bit of event planning for a local conference that was teaching business owners how to market their business online. And I thought, Wow, that looks really challenging, which is good for a personality type like mine. So I went home and I taught myself code. And I set up my own website and my mid 20s. And I started geeking out on this stuff. I started blogging about all the things I was learning about search engine optimization, copywriting funnels, social media monetizing online. And, you know, at that time, I had a woman out in Vancouver, that reached out through my contact page, and she asked if I could help manage her website. And I said, Yeah, sure, I could do that. And anything I didn't know how to do. I just went to my friend Google at the time. And and I taught myself how the other thing that happened is I had a publishing company owner, she was out in California, she had watched my event planning work at that conference. And she said, I really like how you are with people, you're really well organized. You're a strong writer, could I teach you how to launch books? And have you come on to my team? And I said, Sure, I could do that. And so I started, I found myself launching books for massive, well known global thought leaders like Lisa Nichols, and Les Brown, and Mark Victor Hansen, was just a phenomenal opportunity. So at that time, all to say, Eric, I was saying yes to opportunities, I didn't have a strong business plan. I hadn't gone to business school, but I was committed. And I knew that if I just created an exceptional experience, if I focused on the customer value First, it would just become evident what I was supposed to do next. And what's funny, is for the first seven years of this business, Eric, I actually didn't take it too, too seriously, I always thought it was a stepping stone to some bigger career that was going to unfold in front of me, and it kind of didn't by year seven. And when I looked around, I was offering a lot of different products and services, I was running a very profitable and successful web agency with a team of 20. And I thought, well, maybe this is the business. This is I'm already living the career. And I just decided to really go all in and develop the culture and the company and the operations. And it's been just the most meaningful journey. today. We still offer websites and marketing and book launches, we help speakers and authors with building their digital platform and growing and monetizing their business.

Eric Malzone 4:15
Awesome. So I have to ask you, you mentioned earlier when you you decided to start geeking out right and learning things and doing the research and you said for a personality like mine? What is it? unpack that a little bit? What is a personality like yours?

Amber 4:33
Well, who you hear or see today, if you go scope me out online is very different than who I was growing up. I would say the first 20 years of my life I I was just not very fond of myself. I didn't know that I had much value in the world. I didn't know my place in the world. I started out as an observer. And when you observe you're not a big talker. You're not in the spotlight. You're not super social. And kind of add to that my older sister was very much the spotlight person. And so I often felt sort of overshadowed, I just never really cultivated that skill of like putting myself out there and using my voice, and that has become sort of this lifelong theme for sure. And when I entered into school, you know, I never really fit in, I didn't belong, it just felt like that feeling inside, that lack of worthiness just kind of kept growing and compounding. And it made it very difficult for me to have courage in terms of like standing up for myself or in debate or raising my hand in class. And so it impacted my grades, and then that impacted my behavior, and then, you know, impacted my decision making and it just snowballed until, you know, when I was 16, I just, you know, wasn't headed down a good road, I'll put it that way. And I'm happy to go into it further. But really, when I was 16, there was a moment where I really had to make a decision about the kind of life that I wanted to have, and the way I wanted to feel about myself and I, I really learned in that moment that nobody was going to save me, I had to save me. And so I started making different decisions day by day, and it took years of making different decisions. And I made decisions based on how I wanted to feel on the inside. Because whatever you're feeling and experiencing on the inside is truly what creates your reality. You know, for example, if you're a really negative person, and you don't, you know, you don't have faith in humanity, you will seek out evidence of that. And you'll find that people are liars and cheaters and thieves, and you know, you'll seek out that evidence to get validation. And now you're, you're right, right, like your outside reality is that the universe is not a kind place. But if you feel good on the inside, in your heart open, and you're seeking love and validation in that way, then you'll have it everywhere. And so that was just something I learned at a young age. I'm so grateful for that. And by the time I went into Cutco, that positive environment, man, I just grew like a rocket ship after that. And I learned more about public speaking and the power to positively influence others. And the better I felt on the inside, the more I saw how much I really want to help others feel that way too. And so I learned a lot more about values, and living by those values. And then how do I seek out those values and others? And how can we share those values and communication and opportunities like this? Eric, we're very aligned in our values in this episode. And that's meaningful, and it's fulfilling, and it just changes your entire reality in such a powerful way. So yes, I, for a personality like mine, I will say that there was quite an evolution that has occurred. And I really want to inspire people that no matter how you feel on the inside, it's possible to change that and feel better.

Eric Malzone 8:13
That's awesome. Amber, thank you for sharing that. I know. It's not always sharing, it's not always easy to share the harder times, but I think people like you, especially when when you do show that vulnerability, it just makes you that much more trustworthy. Sure. And that's, that's a that's something that people, people are so scared to be vulnerable in any circumstance, whether it be personal professional. But when you do it, it's like an automatic trust building machine. And people are like, Oh, yeah, they're willing to admit that they've been wrong. Like I tell people all the time, listen, I'm probably only better than most people at one or two things, just assume I suck at everything else. And that's a it's very liberating when I say that, right, because I know what I'm good at and what I'm not. But also it just makes them laugh, like you did. And then it also it just endears them to me. They're like, okay, I can trust this guy. You know, he's not, he's not going to try to fleece me and say he's good at everything, and that he should have, you know, all the opportunities, and it's just not that way. And it sounds to me like you're probably a little introverted, when you're younger, is that is that accurate to say?

Amber 9:17
Definitely. I'm definitely introverted. And I do still lean a little bit in that direction. But I think I've almost trained myself out of it to a degree, just by nature of being a public voice in the online world. I'm always speaking, I'm live streaming, I'm doing videos. I you know, it wouldn't be uncommon for me to do eight to 11 zoom calls a day with clients or prospects or teams very much leadership. So I've just learned how to manage my energy and manage my body in a way that enables me to do more good in the world. But it was a journey for sure because the thing about introversion is you It really comes down to how you try to conserve your energy. That's why, if you're introverted, you can't wait to have alone time because that's how you restore. But if you want to be an influencer in the world, somebody that influences others in a positive way, if you want to impact the world, you're going to have to learn how to gain energy. As you're talking. Like right now, this is an opportunity for me to feel exhausted and drained at the end. Or I could look for moments of connection with Eric. And when we connect, you get a little burst of energy, it happens every time. Imagine it like Christmas morning, or seeing a firework show or that inhale when something awesome happens, it gives us energy. So finding those moments of connection all day long, and zoom calls and videos and live streaming and everything else. It actually feeds me, even though it looks like I'm just doing this output too. So it's just really interesting stuff. This is stuff I think about.

Eric Malzone 11:02
Yeah, Yeah, me too. And it's it is it's fascinating, because I know, especially in these times of so much zoom, right? Well, for me, it really hasn't changed. You know, I was nomadic for three years. So it was on zoom all the time. But, you know, doing 567, you said even 11 hours or something like that on zoom, that's really exhausting. Because you don't really get you have to be hyper focused, right, especially in type of work that you have to be super focused on what's going on, you can't really miss and it's harder to pick up on little things that you would pick up in person, which means you have to really concentrate even more. And it's it's a tiring time for for introverts. And I think you and I are similar as we both introverts who are trained ourselves to be highly social. But you know, at the end of the day, man, I just want to I just want to shut it down. Like I don't want to shut it down. So before we get into what you were referring to, as you know, our values have aligned for this particular episode, we're gonna get into x, it's really important, but I just want to let people know a little bit more in depth about what you do. The book launches, the websites, all the different things.

Amber 12:12
Sure. Well, we've launched almost 1000 websites over the years, I've really observed all of the trends, and I I'm a little bit of a futurist so I'm always looking at where is design going. And then I try to lead the way for other agencies and designers to follow on board. And what makes us different is that we want to build really experiential websites. And this is still a very new conversation that I'm trying to have online, it's like the the website is our most important asset. And we could be doing so much more with that. And people just kind of, don't put that much effort or energy into it, they don't want to invest into it, they think social media is the place to be and but you know what happens once you develop that connection with your following on social media, when you want them to come back to your website to learn about what it is that you do, and then convert into a customers, that website has to be awesome. Otherwise, you're just good on social media. So you know, a lot of people out there can design a nice looking website, that's not enough, you really have to go deep into consumer psychology, understanding how a customer wants to take the journey through the website and how that's different for how you want them to take the journey. You want to make sure that they feel connected, that you are transparent in your process and offering so that by the time they get into a sales interaction with you like sales call, they're already armed with the information that they need to make a buying decision. Versus the old way of interacting would be I'm going to hide all of the details until I trap you into a sales conversation. And then using scarcity and fear tactics, I'm going to try to close you on the spot. And it's just you know, the world is evolving into a more conscious state. And when that happens, your your approach to sales and the way that you communicate with people and allow them to make decisions that also has to shift. Right? So the website is a pretty important conversation have we we love having that conversation. I then also help my clients with their marketing plan. If you were to go to Google and you know type in how to market my business online, I'm sure you'd come up with you know, an article that says here's the 1062 things that you should be doing to market your business online. And that's insane. You know, so I work with people to really hone in on and simplify their marketing strategy so that it makes sense based on their values, their time their Team, their budget, their platform, you know what fulfills them. Those are all criteria that need to go into designing a marketing plan that actually makes sense for your organization. If you don't like Twitter, don't be on Twitter, that's fine. There are other things that you can be doing. So again, it's just about making sure you have alignment and that the plan makes sense. And you're not just doing things to stay busy. So love having the marketing conversation. And book launches is something that the marketplace has told me that they tend to want the most from me over the years. And I find that kind of interesting because I I kept that as almost a hidden service for most of the past 13 years because I kept pushing websites and marketing. But I, about a year and a half ago, I started working with Mike mccalla wits, the author of profit first and fix this next. And when I started working with Mike to launch fix this next, he told the world about me, he was like, oh, Amber and I are launching this book together. And then it was just out. So now, you know, people really identify me in that way. I'm not sure why I kept it hidden for so long. I mean, I had probably launched about 30 bucks, just kind of through word of mouth. But I guess I didn't want to have too many competing offers, you know, and I was still trying to figure out do I want to be a website company do I want to be a book launch company. And now you know, the market has accepted that I do both which is really nice. And then last for select clients that we really are connected with deeply once their book launch is behind them. They we have conversations about can we partner to you know really invest in their company and grow it on the back end? So we're doing virtual events and courses and funnels and certified coaching programs and all sorts of interesting things that you don't see on the public facing website but we do it on the back end when it when you know all the cylinders align Well,

Eric Malzone 17:06
there's a lot there. There's a lot going on Amber. It's funny about Michael mccalla wits. And, you know, he's obviously you probably read his book pumpkin planning. And it's like, he was the pumpkin for you. Right? For people who don't know the red book like you like, one amazing client. That was probably one of your favorite types to work. I'm just I'm guessing here

Amber 17:31
he has he's favorite people on the planet. So

Eric Malzone 17:34
it just spread into more and more people like him. And it's it's a really interesting, almost ironic twist to the, to the whole thing. And it's great. I mean, there's there's so many different very, but it all still aligns. I mean, you know, if you're going to put up in one sentence, maybe you've thought about this, but what it is that you do with it? What do you think that would be?

Amber 17:55
I help conscious thought leaders develop an online platform and make a bigger impact in the world by scaling their influence.

Eric Malzone 18:04
Yeah, yeah, I would even keep it simpler, I think I would say that you positively positively impact those who positively impact others. And that's kind of but you just find different ways to do it. You know, you're always looking for innovation solutions. So it's, it's really, it's really impressive to see you work. So let's talk about, well, yeah, got a book coming out. But let's, let's talk about this topic, because I'm really excited about it. Elevate every experience, tell me what that means to you.

Amber 18:33
It's not so great. I mean, if I could separate myself from that for a moment, like I wasn't the one that came up with that. I just love that title.

Eric Malzone 18:43
It's really good.

Amber 18:44
It's so good. A lot of work went into developing that that title, lot of work. Basically, over the past 13 years, Eric, I have really focused in on how to create meaningful connection with individuals, and save my time without sacrificing quality. So for example, in sales, I thought, Wow, I can't keep having these one hour sales calls with people. And every time I go into a sales call, they don't know what the process is. They don't know what the pricing is. And I'm sitting here spending my time and most of the time, this prospect is not a fit. I was only closing about 25% of the time. But the connection was there, because that's always a must. So I thought, Oh gosh, there has to be a better way. How can I accomplish connection but cut my call time in half? So what I did was I created a video on my website that introduced you when you first showed up, I would tell you exactly what I do who I do it for what makes us different. I would invite you to the website page to learn step by step the process I would take you through and Then you would qualify to download my pricing menu to learn all of our rates and payment plan options ahead of time, all of the terms etc. And only at that point, would you finally have access to book a call with me, then I would have a 30 minute call with you. And by the time you and I would get into a sales call together, you would say, Amber, I feel like I already know you. Thank you so much for saving my time, I know exactly what the process is, I think I want a 60 hour block of time on a six month payment plan. But I just want to firm up like what's your vision and then Eric, I would only have the fun parts of the conversation with that person, I would still have the connection, I saved a ton of time. And now I'm closing 80% of the time.

That's the way my brain has thought, like develop this business. I went into marketing, I was once a week creating a video doing a newsletter coming up with a blog post, then I'd have to do my social media, I was all over the place. And I thought there's got to be a better way, how can I save my time without sacrificing quality while maintaining connection, I knew that you can create the best connection with video. So I created a batch of tip videos and simply gave them to my assistant, I asked the assistant to publish one video a week on YouTube, watch the video and craft my blog post based on the content, she didn't have to be the world's greatest copywriter, because now she knows my voice and my phrasing and my methodology from the video. So there's total consistency, then she would do my social media and send an email to my list based on the video, all I had to do is create a video that's three to five minutes. And now I empowered my team to do the rest. And it's all based on connection because of the way that we started with the video and her picking up on my voice and that that messaging in the video. So I guess that's another example of how now I have total consistency in my marketing people feel really drawn to me. Then they go to the website where they experience that sales process. And it's just created this amazing harmony inside of the company. While drastically saving time. I see all of these thought leaders out there that are talking about automation, automation funnels. Fine, except please go the extra mile and try to figure out how to make people feel like valued individuals as they go through and open each email. And they're watching each video, because that is absolutely possible. And I then kind of took the same style of thinking and development. And I've put that into the internal operations of my company. How can I make this operation go faster without sacrificing quality while also maintaining that connection. And I have transformed the way that we hire, the way that we develop culture, the way that we develop leaders in our organization, the way we make decisions, communicate everything, just with that way of thinking, all to say that that's what this book is about that I'm writing, it's called elevate every experience, how to develop personal connection to scale your influence. And I really break it down how you can think this way and operate this way in your own business when it comes to marketing, sales and operations. And once you have this company where it's really dialed in, and you have this harmony and flow, it opens up the most unbelievable options in terms of how you can use your influence to positively impact the world and focus on giving back and focus on legacy. And then how grow other people's legacies too. So I'm fired up about it. I think it's awesome.

Eric Malzone 23:55
Yeah, it is. You know, it reminds me of something that I talk about all the time, it's that it's a lot easier to work harder than it is to work smarter. And I'll say that again. For people it's a lot easier to work harder than it is to work smarter because what you've done from my point of view when I'm seeing is that you took a step back and you're like well how do I how do I work smarter, and then you you built it around you really pointed out like well what do I want? What does the client experience need to be and how do I take all those touch points, improve them with taking nothing away? Yet save yourself time? And that is not easy? How long did it take you to figure all this out? I mean, what period of time are we talking about?

Amber 24:39
The sales piece I was probably two years into the company just beating my head against the desk just miserable on a lot of failed calls and just not just feeling clunky about it, you know, not attracting consistently the right people. And then once I got that under my belt it locked in and out Think it was not long after that, that I looked at my marketing. And I thought, Man, this is not this is clunky, too. What can I do about this? And I'm always doing that, you know, if I do something more than two or three times, I'm automatically trained now in my mind, I think, what's the better way to do this? What's the better way to write this email? What's the faster way to do whatever? How can I drive more connection, it's just, you know, whatever we put our focus on, it grows, it becomes cemented in that way, and I have chosen to invest my energy in that area.

Eric Malzone 25:33
So can you walk us through some of the methods like the thought process you have of how we elevate every experience?

Amber 25:40
Sure.

I mean, everybody's going to interpret that a little bit differently. But what I talked about in the book is that connection is an exchange of a sought after value. So I am operating in the world, and I might be looking for honest people. And if you're walking around in the world, and you're also looking for honest people, then we, you know, engage in a conversation. And I just might naturally use that languaging somehow, about how I just love honest people. And then in that moment, you're like, Oh, my gosh, I love honest people.

We're like a match made in heaven, right? And then all of a sudden, you have this exchange of a sought after value. So we live by all sorts of different beliefs and values and all of our opinions, right? And when you know, you do the work inside to really look out, like, what do I value? Oh, well, I really value it when people are honest, I value it when people, you know, tell me how they're thinking, I value it when people are open, as opposed to closed, I value it when people show up on time, as opposed to when they're late. I value it when people are doers instead of thinkers, right? I mean, you'll just start to casually observe the way that people show up. And when you pay attention to your feelings, you'll you'll know what feels right for you, right. And the more you start to really identify the things that you value that are really important to you, the more apparent that come becomes to other people, like I'm always on time, show up on time, that's really important to me, I show up intentionally, you know, like, I'm strong in my body, I'm strong in my voice, I'm fully present. So just by being natural, you can start to observe my own values. And now you can do this and other people too. But what I'm always doing is I'm looking for moments of connection. And in order to do that, the easiest thing to remember is to elevate every experience. So for example, if I'm on a zoom call, and Eric comes then I can just tell he's slumped over. He's kind of late. He's disheveled. He hasn't really doesn't seem to care about his appearance. He's not really smiling. And, you know, he's, he's like, Oh, hey, Amber. So what area of the country you calling in from? That's an opportunity right there. I'm always seeking the opportunity. So instead of just saying, Oh, I'm in Denver, where where are you calling in from? That doesn't give Eric much to go off of right, unless he just happens to have been in Denver. He's lived in Denver. He knows somebody in Denver. But instead, what I usually try to do is I'll say something like, well, I'm originally from Tucson, Arizona, and in my early 20s, I got this job selling Cutco cutlery that then actually brought me to Denver where I came out and helped run the division. Now I live just north of Denver and a small kind of farm town called Frederick that nobody's heard of. But I love it because I have a lot of open space around me, but I'm really close to the freeway so I can zip around to Boulder or down to Denver if I want to. Well, where are you calling in from Eric? When we when you answer in that way. Eric is going to find some connection point within that. Oh my gosh, my grandma lives in Tucson, or I love cactus or Wow, Cutco. I sold Cutco or, gosh, I love it in Denver, my aunt used to live there. You know, there's so much more opportunity because you're being more open, you're clear on who you are. And you know, you're trying to elevate the mood, you're being open, you're being present. You're you're trying to give to the moment. And people's respond. They just show up in that way. And you don't just do it in the first part of the call. I do it constantly throughout. I'll give you one more quick example. Yesterday, I was on a call with this woman Monique and it was a sales conversation and she was beautiful and lovely. And we had already built the connection. We hit it off right out of the gates because I've done my marketing so well. I literally just get to work with the best people in the universe because I'm really intentional about my values in the way I speak online. So if you Don't share those values, you won't find yourself on a sales call with me, I'll just naturally mosey on. So anyway, Monique is here, we're totally hitting it off. And she makes a comment about how she has a love hate relationship with technology. I could have just said he had no kidding, and then moved on. But instead, I thought, oh, there's an opportunity. So because people feel self conscious of that, when they're talking to somebody that they perceive knows more about technology than they do. Actually, she was trying to tell me and her subtle way that she was insecure and felt less than in this conversation. That's how my level of awareness took that. So I thought, oh, Monique, I have a love hate relationship with with technology. In fact, just yesterday, I was on with my social media team. I was trying to film this video, and there was this random filter going over the video, I didn't know how to get it off. I'm not joking you 20 minutes, I tried to get this filter off my video and I wanted to throw my iPhone out the window. So Monique, I totally get it. Just because I build websites doesn't mean I'm exempt from that. And you should have seen the look of relief on her face, she burst into laughter and now we're connected. Right? So it's like, when you really start to just open yourself and be present aware to the opportunities. Man, she felt so connected to me. And that is a huge part of a buying decision. That's how you're going to scale your company into next year as you focus on those moments.

Eric Malzone 31:30
That's so awesome. So I, I I'm digesting what you're saying. And I'm kind of looking at this from two different perspectives you are actively seeking moments to connect right like it's kind of like that thing like no one sees a yellow VW bug anywhere are looking for them right and then they're everywhere. So there's that I think it's like cameras like retinal something other. And then also you're you're creating what i would i guess referred to for lack of better term is connection vectors on yourself. Like you're opening yourself up to all kinds of possibility of connection that person may latch on to as well. And therefore you kind of get in this this two way strategy of intentionally creating connections. It's, it's awesome. I love it.

Amber 32:16
Well, and you know what, most people will walk around and they'll be kind of closed and guarded because they don't want to get hurt or they're just not in the mood. And okay, worst case scenario, what happens? Well, nothing happens, right? That person moseys on they do their day, or perhaps in the worst case, you made their day worse, because you were grouch to be around or grumpy, and nobody likes to be around somebody grumpy. And so you know, what is the impact that that's going to have on the rest of the day? You didn't feel good, that person did feel good. The next people you both interact with won't feel good. And so, you know, I guess that's the cost of not adopting, elevate, elevate every experience. But for me, like, why would I want to live that way? Why would I consciously choose that that's silly, you know. And so instead, I want to consciously choose to stay open, even at the risk of getting hurt, because I still have that feeling of love far more than than I would otherwise. And I'm just going to give you one more example because people love this Eric. elevating every experience doesn't always have to mean that you're like intentionally trying to impact somebody, especially you introverts, you're trying to protect your energy. But you could even look at it like how do I make every moment better around me. My mom used to say all the time, leave the campground better than when you found it. Leave the campground better than when you found it. So I've even gone into public restrooms before. And I noticed that there's a bunch of paper towel on the floor. And while I'm wiping my hands, I take my pap paper towels will pick up all the stuff on the floor and throw it away. Now, I wasn't getting a reward for that. I didn't get paid for that. But you know what? It's going to elevate the experience for the next customers that come in to use that bathroom. And what did it take me didn't take me anything except a second and a little bit of awareness. But you know what, I feel better about myself and I walk out now. My energy is brighter and stronger. Now I'm going to make a positive impact on the world in that way too. So it's not always just person to person. It's your environment in general.

Eric Malzone 34:26
So there's probably people listening and thinking, well, that's sounds amazing, but I'm not amber Ville. However, I'm not this bubbly, positive personality and successful, you know, high driving high driving entrepreneur, right? This isn't for me, what do you what do you say to that?

Unknown Speaker 34:43
I say that's false.

Amber 34:46
With love, of course. But no, I mean, it's a it's a choice. I mean, people are going to do what feels right for them. But at the end of the day, what I'm promoting is, there's an opportunity for you to feel differently about life. And it's going to come from the feelings that you cultivate from within and how you elevate other people's feelings, you know, especially right now, in a business sense. Your customers are suffering, your team is suffering. And look, I'm not a doom and gloom person, but because you're probably observing me as this bright, bubbly person. Nobody is exempt from it on the planet. We are all faced with fear, uncertainty, overwhelming stress, decision, fatigue, information overload, we are constantly getting pitched to, which is just beating us down. We don't know who to trust. This is the reality of our world right now. So in knowing that, I walk into my team meeting today with my leadership team, and I think how can I elevate the experience? How can I get smiles on their faces? How can I make them feel appreciated and valued? Because you know, what, if I don't breathe that life and that happiness into them? How do you think they're gonna behave to your customers status quo? Is that good enough for you and your brand? Because it's not for me and mine. So we had instead this morning, we had an amazing conversation about how to, you know how we show up on zoom calls. Are you slouched? When you're not in the spotlight talking? How do you look? Are you nodding your head? Are you engaged? Are you leaning in? Are you working? Right? Because when you're working, everybody knows you're working? It's not a secret. You're not that sly, like everybody can tell. So it's like, how are you showing up and we had this great conversation, the team was laughing, I could feel the power in their bodies. And that's how you want to lead your team. And that's how you want to have zoom calls. And that's how you want to have podcast interviews and record your videos and send out emails, it's a choice.

Eric Malzone 37:04
You, you hit on something that's really, you know, it's I would say, it's insidious, but it because it happened, it happened so fast is like we got into this ad pocalypse, where all of a sudden, everybody's out to sell something, you know, I I'm LinkedIn is my platform of choice. I'm on it every day intentionally looking for connection, I guess now that you put perspective on it, you know, on LinkedIn, because I think it's it's, there's so much automation on that platform, that when you do reach out to somebody with an authentic message, it, it's like it stands out. And I think you know, in that in that type of environment, you know, having that that mindset of like, Well, you know, what, maybe take the extra five to 10 minutes and actually prepare yourself before you write a message. And I'm curious, your thoughts on this. But my, My take is that all this automation that people are doing on let's just say LinkedIn, because we're already using the example. I think it says more harm than good to your brand. I mean, if you're just going sheerly for the numbers, right? Like, well, I know, one out of 1000 will, will respond, or whatever number that they're banking on. And we can't be good for your business or your brand and long term. It seems like a scorched earth strategy.

Amber 38:15
It doesn't feel good. I mean, honestly, even when you say that, oh, 1000 my physical reaction to that is gross. I mean, I want to say Shame on you. Oh, my gosh, treating people like a number. These are people with children. These are people with real pressures, like the pressures you face, and you're just going to treat them like a number really. Like there's such an opportunity. And I think that like, I don't think anybody is intentionally trying to treat people like numbers, I think it's just a lack of awareness. And that's all that we're trying to do on this podcast. And I'm not trying to be high and mighty right now. I'm just trying to wake up humanity a little bit to say, it's time to step into the new way of marketing and selling. And people want to feel like they matter. Because we've already had years of experience feeling like we're just another number, right? I don't even opt into anybody's email list anymore because I don't want to feel that way. I don't want to feel subjected to like their their snazzy marketing language. And I know they're just trying to sell me and I know it's like, even the way it's written. It doesn't feel like it's a real human back there with real emotions. Might as well being a I bought writing that email, right, probably do a better job. So I just feel like we have been improperly trained by people that probably had good intentions. I always try to believe the best in people. But regardless, this year of 2020 woke people up and now it's time for a shift and that's what we need to accomplish here. When you are sending out an email a mass email on LinkedIn. Really before you click the Send button, look at it and think how would I feel If I got this email from Joe Schmo from x company, gross, you know, like, actually, it feels pretty flat and dry to me, I think I delete it, well, then you probably should rethink your strategy. I don't know, that's just my two cents.

Eric Malzone 40:14
No, I think you're right. And you know, I'm not sitting here feeling high and mighty either, because I did it. I use automation on LinkedIn about two to three years ago, you know, and we're building out a, an online community for the fitness industry. And I'm still getting messages back from two to three years ago, right? People are like checking their LinkedIn, they're like, totally, and it makes me feel terrible. Because they're, like, you know, it's just, it's just obvious. And then, you know, I'll get something from people I know and respect on LinkedIn, they're like, Hey, stop the other day. Hey, what are you doing to stay healthy and fit, you know, during, during this pandemic, and I was like, really, man, like, you know, you know, me, right? Like, I'm a, I'm a health coach. Like what I've been doing for the last 15 years, and, and it just kept going back and forth until I realized this wasn't the person who was doing it was obviously not the person I thought it was, I reached out to the guy who I know. And I was like, Hey, man, this is just not, this isn't good for your brand, you know? And so I say it because I've done it. And I know how it feels. And if I can help one person, that's right. Maybe refrain from going that way. Then Then I think it's been it's been time well spent.

Unknown Speaker 41:28
That's right.

Eric Malzone 41:30
Yeah. So you got a book, talk about the book.

Amber 41:34
Yeah. And so elevate, every experience is the book. I'm just working on finishing up the draft, and then we move into editing early next year, and then until launch. And, you know, it really is a lesson about, you know, being in service and how you can have just a more conscious business model, really. So there's talk of values, we're talking about marketing, and sales and operation and team development, culture development. And it is designed for small business owners. You know, I really want the business owner to buy copies for everybody on their team, even the freelance web developer that they talk to, from time to time, because it's it's so crucial that every member of your team is on the same page. And Gosh, Eric, for 15 years, I've observed how the business owner is the bottleneck. You know, all of the ideas, the culture, the, the methodology, the meaning it stays trapped in the business owners mind, and they don't know how to adequately get it out. And so this book is going to set them up for success so that everybody can read the book, the team understands how the business owner is thinking, and how to help unlock all of that content and wisdom so that the team is now and their thought leadership has been developed. And when you develop your team's thought, leadership, OMG, they start to think like you, they are more conscious, they're more elevated, they're holding you accountable in ways that you will definitely appreciate you won't feel like the bottleneck anymore. And the entire, the entire company operates in such a smoother way. And you know what, entrepreneurship is super hard. Oh, my gosh, it's so difficult. But I've really learned a lot about systems and about culture and this idea of elevating every experience, and I have seen how much it shifts. My clients businesses. So that's what the book is about. I'm hoping it's going to be out in 2021. There's a chance it might be 2022 depending on how I want to launch it. But it's it's going to make a difference. That's for sure.

Eric Malzone 43:52
Yeah, only if you knew someone who knew how to launch books into the stratosphere.

Amber 43:57
I know that's why is the year enough time to prepare for this launch? I don't think it is, I might need two years to prepare for the launch. And it's funny because authors think I need more time to write the book. And I'm thinking I need more time though to make this launch work. It's it's gonna be important.

Eric Malzone 44:16
Yeah, it's the cobbler shoes, right? Yeah. In the digital age, labor, it's it's so good. catching up with you. I love every time we get on a conversation like this. It's like there's another evolution that's taking place and it's just, it's a pleasure to watch and it's really, really cool. Give us the goods where do people find you? People want to get in touch or check out all of your all of your information.

Amber 44:42
I'm all over the place online. So you can't miss me. But you can either search for n gng enterprises or Amber's Ville Hauer, since that's a tough one. You could just go to Amber v.com and then that should redirect over to amber Ville Hauer but I'm on social media. My YouTube channel is packed with really great videos that teach you about, you know, website conversion and marketing and social and customer journey and all of the things so definitely check out that resource too.

Eric Malzone 45:15
Awesome. One last question. This is a new one to the show. If you had a table you're gonna have dinner with five people from any time in any place. And that's great. Name one.

Amber 45:26
Name one person I would want there.

Unknown Speaker 45:28
Yep.

Unknown Speaker 45:31
Ah

Amber 45:35
that's a really good question. Um, you know what's coming up, I would want Martin Luther King to be at my table. I've been thinking a lot about him lately and I've been challenging my own voice and leadership in new ways. And I look back on Dr. King and an everything that he stood for and what he was willing to sacrifice. And I'm using it as a way to challenge like, what I would be willing to sacrifice in the name of my beliefs and it's been a really personal and intimate and vulnerable conversation with myself. So I would love the opportunity to ask him questions and and let him change my my thinking.

Eric Malzone 46:22
Awesome. I love it. Well, Amber, thank you again for all of your wonderful insights. Keep Keep up the great work. You're doing really, really good. And I can't wait till the next one.

Amber 46:32
Appreciate you so much. Thank you.

Eric Malzone 46:34
Ladies and gentlemen, Amber





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